"The store was built with family in mind. Fred and Margie lived "upstairs" above the store until just a few years ago. This enabled them to have their family nearby and be available to the customers.
During the early years, the inventory was much smaller. Everything was on the main level. They began with a few tee shirts, groceries, some hardware, and lots of faith. A customer remembering when Fred' opened, said with a grin, "Everyone thought Fred had lost his mind. We knew Beech Mountain couldn't support a store of its own." Through the addition of a ski shop and an expanded deli, the store has experienced such heights of success and recognition that Fred's General Mercantile has become synonymous with Beech Mountain."
By, Pamela Wilder
Can we do it?
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